Mr Chandler said that in 2015 Nitro would be tackling 20 to 30 big projects, and the new hires would be critical in making these successful. 'We have hundreds of thousands of customers and millions of users, but we've never been known as a thought leader.' 'In Australia we have 40,000 customers, but beyond those customers I'm not sure that we have a significant profile … we're not that well-known,' Mr Chandler said. Mr VonSosen has been charged with building Nitro's brand presence and positioning it as a thought leader in the tech space. I think we will grow faster in the second decade than the first.' 'We're a start-up that's scaled and is still scaling. 'The team we've recently hired have very different backgrounds but … it reflects the fact that Nitro is growing up,' Mr Chandler said. The latest Nitro recruits are: Ralf VonSosen, former LinkedIn head of marketing for the sales solutions division who will become Nitro's vice-president of global marketing Dan Keefe, who has 25 years of experience working for various software-as-a-service companies and is taking on the role of vice-president of global sales and Alexy Khrabrov, the founder of SF Scala who is now Nitro's chief scientist. Nitro's new vice-president of global marketing, Ralf VonSosen, has been charged with building the company's brand presence and positioning it as a thought leader in the tech space.

In 2009 Mr Chandler moved the company's headquarters to San Francisco for better access to skills and venture capital. Nitro, which has grown to become Adobe's biggest competitor in the document-creation market, was founded 10 years ago in Australia by Sam Chandler and last year raised $US15 million from US venture capital firm Battery Ventures. The Australian technology start-up Nitro, which is making a push to crack Adobe's dominance in document creation, has hired three marketing, sales and science veterans including LinkedIn's former marketing head, as it looks to grow its brand awareness.

Adobe nitro